FIXED Timeline
Historical milestones on the timeline from the company's founding to the present.
Company formation
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2001
First collaboration with the chain
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2002
First Bluetooth product
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2003
CELLY Distribution
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2004
The first hands-free
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2005
Opening of the motorcycle segment
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2006
Cooperation with ElectroWorld
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2007
Touratech distribution
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2008
Planogram specialist
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2009
Specializing in accessories
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2010
Cooperation with Mall.cz
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2011
Merchandising
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2012
Founding of RECALL Slovakia
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2013
Czech handmade
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2014
The creation of the FIXED brand
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2015
1st generation smart locator
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2016
Focus on FIXED
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2017
Launch of the first FIXED Smile locator
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2018
European Design Award
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2019
CES Las Vegas
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2020
Entry into the stock market
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2021
Brand boosting
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2022
GRS certification
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2023
ISCC Plus certification
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2024
The Havner brothers and their partner Radek Douda founded a limited liability company and literally started a business with mobile phone accessories from a garage. The history of RECALL sro, the predecessor of the current FIXED.zone as, began. RECALL sro began distributing the FONTASTIC brand.
First distribution in cooperation with the chain, GLOBUS.
Introducing the first products with Bluetooth technology to the Czech market
The beginning of the successful distribution of the Italian brand CELLY
Distribution of the SUPERTOOTH brand and the first handsfree for car sunshades.
Launch of sales of GEOSAT navigation systems, key cooperation with accessories specialist CORADIA.
Start of activities in the motorcycle segment with Supertooth Moto products – later renamed Interphone.
Start of sales of Mio navigation systems
Beginning of cooperation with an electrical specialist – the ElectroWorld chain.
First exhibition of a motorcycle with an Interphone intercom.
Starting cooperation with a Touratech distributor.
Interphone sales support
Starting to provide customers with a unique service in the field of category management. Creating complete planograms for partners.
Discontinuation of navigation sales. Complete specialization in accessories.
New information system, 3rd generation of modern B2B online system, cooperation with Mall.cz
Establishment of a merchandising department. Sale of accessories as a turnkey service
Establishment of a branch in Slovakia.
Cooperation with Datart, Expert. In 2013, we were already distributors of 40 world brands of accessories.
Strategic purchase of a sewing workshop in Prostějov, Czech Republic. Here, history literally begins to be sewn. We become a manufacturer of hand-sewn leather cases. Despite the difficulties, we have always believed in handwork and consider it our family heirloom.
Cooperation with Alza.cz
We are moving forward with the ambition to build our own brand. The first FIXED products are now being launched. From a successful distributor, we are moving towards the position of innovator, creator, developer and manufacturer of our own brand.
Cooperation with mobile operator O2
We believe in smart technology. We are starting to make history in the SMART category, developing the first generation locator.
Specializing in FIXED. We are reducing brand distribution and focusing on our own FIXED brand.
Start of development of FIXED Buddy. Design of custom ICON car mounts.
The FIXED ICON holder wins the European Design Award.
2nd generation FIXED Smile, CELLY discontinued. FIXED becomes the main brand in the portfolio.
Establishment of the export department, first IFA Berlin exhibition.
Marketplaces and D2C FIXED.zone projects are created. New FIXED brand identity is introduced.
After twenty successful years, RECALL sro is changing to FIXED.zone as and officially entering the Prague Start Stock Exchange.
The export department is starting to open new markets.
New website FIXED.zone.
We went through a program to strengthen the FIXED brand communication.
A communication strategy, brand presentation pillars and a unified visual identity were set. We prepared and launched the first communication campaign focused on end customers and began to expand the unified identity into all parts of the communication mix, from product packaging, through campaigns, ongoing communication on social networks to PR.
As part of our commitment and preparation to meet ESG goals, we have passed our first GRS certification. The Global Recycled Standard provides a unified view and requirements for company processes and product work.
We received the GRS certificate at the end of September.
We started producing recycled ReStory cases and at the same time passed ISCC Plus certification.
