FIXED Timeline
Historical milestones on the timeline from the establishment of the company to the present.
Establishment of the company
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2001
First collaboration with the chain
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2002
The first Bluetooth product
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2003
Distribution of CELLY
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2004
The first handsfree
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2005
Opening of the moto segment
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2006
Collaboration with ElectroWorld
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2007
Touratech distribution
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2008
Planogram specialist
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2009
Specializing in accessories
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2010
Cooperation with Mall.cz
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2011
Merchandising
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2012
Establishment of RECALL Slovakia
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2013
Czech hand made
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2014
Establishment of the FIXED brand
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2015
Smart locator of the 1st generation
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2016
Focus on FIXED
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2017
Launch of the first FIXED Smile locator
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2018
European Design Award
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2019
CES Las Vegas
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2020
Access to the stock exchange
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2021
Brand boosting
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2022
GRS certification
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2023
ISCC Plus certification
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2024
The Havner brothers and their partner Radek Douda found the company s.r.o. and literally starting a business with mobile phone accessories from the garage. The history of RECALL s.r.o., the predecessor of the current FIXED.zone a.s., is beginning to be written. RECALL s.r.o. begins with the distribution of the FONTASTIC brand.
The first distribution in cooperation with the chain, the company GLOBUS.
Presentation of the first products with Bluetooth technology on the Czech market
The beginning of the successful distribution of the Italian brand CELLY
Distribution of the SUPERTOOTH brand and the first handsfree for car screens.
Starting sales of GEOSAT navigation, key collaboration with accessories specialist, CORADIA.
Start of activities in the motorcycle segment with Supertooth Moto products - later renamed Interphone.
Start of sale of Mio navigation
Beginning of cooperation with an electrical specialist - the ElectroWorld chain.
First exhibition Motorcycle with Interphone intercom.
Starting cooperation with Touratech brand distributor.
Interphone sales support
Start of providing customers with a unique service in the area of category manager. Creation of complete planograms for partners.
End of navigation sale. Complete specialization in accessories.
New information system, 3rd generation of modern B2B online system, cooperation with Mall.cz
Establishment of the merchandising department. Sales of accessories as a turnkey service
Establishment of a branch in Slovakia.
Cooperation with Datart, Expert. In 2013, we are already distributors of 40 global brands of accessories.
Strategic purchase of a sewing workshop in Prostějov, Czech Republic. This is where history literally begins to be sewn. We are becoming manufacturers of hand-stitched leather cases. Despite the difficulties, we have always believed in handwork and consider it our family silverware.
Cooperation with Alza.cz
We move forward with the ambition to build our own brand. This is how the first FIXED products see the light of day. From the position of a successful distributor, we are moving towards the position of innovator, creator, developer and manufacturer of our own brand.
Cooperation with mobile operator O2
We believe in smart technology. We are starting to write history in the SMART category, the development of the first generation locator.
Specializing in FIXED. We are reducing the distribution of brands, focusing on our own FIXED brand.
Beginning of FIXED Buddy development. Design custom ICON car mounts.
The FIXED ICON holder wins the European Design Award.
2. generation of FIXED Smile, termination of sale of CELLY. FIXED becomes the main brand in the portfolio.
Establishment of export department, first IFA Berlin exhibition.
Marketplaces and D2C FIXED.zone projects are emerging. Introducing the new FIXED brand identity.
RECALL s.r.o. is changing to FIXED.zone a.s. after twenty successful years. and officially enters the Prague Stock Exchange Start.
The export department is starting to open new markets.
New website FIXED.zone.
We went through a program to strengthen the communication of the FIXED brand.
A communication strategy, pillars of brand presentation and a uniform visual identity were set. We prepared and launched the first communication campaign focused on end customers and began to extend a unified identity to all parts of the communication mix from product packaging, through campaigns, ongoing communication on social networks to PR.
As part of our commitment and preparation to meet ESG goals, we passed the first GRS certification. The Global Recycled Standard gives a unified view and requirements for company processes and work with products.
We received the GRS certificate at the end of September.
We started production of recycled ReStory cases and at the same time passed ISCC Plus certification.
