There are few events we enjoy attending as much as IFA Berlin, the largest consumer and IT technology trade fair in Europe. This year it celebrated its 100th anniversary, so we couldn't miss one of the most important events in the electronics industry. We used it to introduce new products, long-term products and make new contacts.
The annual IFA wasn't just about artificial intelligence
We visited the fair for the second time since the Covid break, the FIXED stand was on display at the Messe Berlin exhibition center throughout its duration, from September 6 to 10, 2024 .
"I really enjoyed the 5 days of storytelling about FIXED. And the results already indicate that our partners did too," says Daniel Havner, founder of FIXED, looking back on the event.
IFA is held annually in Berlin, where hundreds of companies from around the world present their latest products in IT, consumer electronics, mobile devices and other technology sectors. It serves as a place for manufacturers and developers to showcase their latest products and services to each other .
As this was the 100th year of the fair, the program had a festive feel from the first to the last day. For example, it featured German brands and companies that have been helping people around the world with their technologies for decades.
In many places at the exhibition center, events revolved around artificial intelligence (AI), but manufacturers of mobile accessories , such as FIXED, were also prominently featured .
"Today's times are very hectic, we are all overwhelmed with offers that we often fail to perceive and process. Exhibitions are about personal encounters, sympathies and first impressions. That's great," continues Daniel Havner.
FIXED at IFA 2024? Proven products and equipment for gamers
When preparing for the fair, we were clear from the beginning that we wanted to present the best of FIXED's long-standing successful products to visitors while also introducing them to hot new products. At least according to the reactions of partners and visitors, we succeeded in this with flying colors.
Wireless charging, holders and mobile phone protection
As for product staples, the FIXED team showed, for example, stands with MagSafe wireless charging , powerful power banks and mobile phone holders . There was also an upgrade in the form of a smart Tag Card locator or elegant leather and vegan leather cases for mobile phones, tablets and laptops (FIXED Siena, FIXED Verona and FIXED Venezia).
As expected, visitors to the stand were very interested in the extra durable FIXED Armor mobile phone glass .
ReStory or unsold covers don't end up in the trash
We also told interested parties in detail about our new ReStory project, in which we give a second life to unsold TPU mobile phone cases - in the Czech Republic we use them to make recycled cases for new smartphone models. The visitors' reactions showed that this was the right path, which made us happy.
Just because a case is recycled doesn't mean it's inferior. On the contrary, the ReStory case is just as good as the original TPU case and you won't notice any difference when using it . Plus, the price remains the same, so you don't have to worry about higher costs, as you sometimes do with other sustainable products.
Gaming was the most popular
The FIXED stand was generally busy, but the section dedicated to new accessories for game consoles was the most admired.
Interested parties viewed and tried gadgets for game consoles (such as Xbox) , including accessories for easier charging and easy storage of game controllers , as well as impressive LED stands.
We showed new product packaging
The IFA Berlin trade fair was also a great opportunity for us to introduce the new packaging design of all FIXED products, which visitors could view via a planogram.
When designing the packaging, we emphasized simplicity, clarity, and highlighting the main benefits of the products.
"For more than 10 years, we have been working to make FIXED a confident European player in the field of accessories. We focus on quality, durability, simplicity, uniqueness, sustainability, and with a wide range of products, we solve most of the needs of customers associated with the use of mobile phones, tablets, smart watches and, newly, game consoles. IFA 2024 was important to us for two reasons. Firstly, we welcomed dozens of existing partners to the stand, who confirmed that we are successfully achieving our goals, which is very motivating. We also received many ideas for improvement. The second benefit of the IFA exhibition is networking and gaining new contacts. I would like to thank the marketing and sales teams, who did a great job."
Daniel Havner, founder of FIXED
IFA is a gateway to foreign markets
It has been confirmed that IFA Berlin and similar events are important for FIXED from the perspective of expansion beyond the Czech Republic, because it is at these events that we meet important people not only from Europe, but also from the whole world.
"Expansion into foreign markets is a complex process that requires building trust and relationships. Participation in the IFA fair allows us to achieve this goal effectively. Thanks to personal meetings with our existing and potential customers, we can present the latest innovations, explain the company concept in detail and strengthen awareness of the FIXED brand. Positive feedback from participants confirms that IFA is a key platform for us to gain new business opportunities," explains Marek Smolík, head of the export department at FIXED.
We would like to thank the organizers, all visitors, existing and new partners for the unforgettable 5 days at IFA Berlin 2024. Our colleagues, for their part, are thanked for the precise preparation for the fair and for the excellent work they did during it.